KS&R Data to Knowledge

Products And Services

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  New Concept Testing / Product Development

  KS&R assists client development of new products and services, as well as the strategies required to introduce them into the marketplace effectively. We also help clients enhance their market position by identifying lower-performing concepts to eliminate, thereby maximizing return on investment. KS&R's extensive industry knowledge, focus on client needs and world-class data collection resources position us to deliver creative and achievable concept development.

  Link: New Concept Testing / Product Development

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  Market Opportunity Sizing

  KS&R helps clients translate market research into realistic market opportunity projections. By measuring and interpreting the research findings, we pinpoint the scope of market activity that can be “owned” by our clients. We communicate our findings and recommendations in terms our clients can quickly absorb and equate to their individual business situations such as expenditures, sales volumes and product penetration.

  Link: Market Opportunity Sizing

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  Customer Loyalty Retention / Acquisition

  KS&R helps clients achieve and maintain strong market positions by assessing all levels of the purchase decision-making process. Our extensive industry knowledge and in-house research abilities give us the unique ability to dissect key criteria such as quality of service, price or cost and overall brand perception. And by identifying customers most at risk for defection, we help our clients best prioritize those areas requiring additional retention efforts.

  Link: Customer Loyalty Retention / Acquisition

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  Segmentation

  KS&R helps maximize retention and overall profitability by identifying the client's most valuable customer segments. Segmentation groups audiences by their distinct needs to determine what types of customers will be most receptive to a particular product or marketing message. Used efficiently, segmentation accelerates the rate of return on new product and service launches.

  Link: Segmentation

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  Brand Assessment

  KS&R provides brand assessment services that analyze how leadership, employees, partners, customers and other stakeholders relate to your organization's vision and brand promise. By engaging all stakeholders, we develop a clear picture of how client organizations see themselves and how customers perceive the company relative to the brand promise. This insight is key to helping KS&R clients determine how to maximize their brands and enhance their organizations' value to customers.

  Link: Brand Assessment

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  Advertising Testing and Measurement

  KS&R helps clients get the most out of their advertising dollars by measuring the effectiveness of specific ad content, delivery mechanisms and frequency. Our research examines how client messages motivate the target audience to come to the table, make a purchase and learn more about the product or service.

  Link: Advertising Testing and Measurement

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  Pricing

  KS&R delivers market research findings and pricing models that help clients determine optimal pricing and price bundles. By identifying the ideal price point, our clients are able to maximize product or service penetration and gain the maximum available revenue. We know that pricing is central to marketing strategy and that price needs to both balance the financial goals of the firm and fit the realities of the marketplace.

  Link: Pricing

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  Innovation Research

  KS&R captures and delivers value by aiding clients at any or all stages of your innovation cycle. We secure your innovation investment by an industry sensitive, highly customized and modular approach to innovation insight management.

  Link: Innovation Research

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  Social Insight Exchange

  KS&R has a dedicated team focused on deriving actionable insights from social media in real-time. We use our expertise to uncover relevant conversations and cut through the data overload to determine how it impacts your brand. KS&R's Social Insight Exchange (SIX) provides businesses a view into these unsolicited consumer and business opinions by capturing online conversations and opinions. SIX allows you to explore social media conversations in a variety of different ways. Brand Analysis: Determine brand sentiment, emotions, attributes and behaviors. What are customers saying about experiences? How does this compare to key competitors? Product Launch: Identify market likes/dislikes and purchase drivers/inhibitors of new products. How do products compare to the competition? Ad/Campaign Assessment: Determine how the market is responding to the campaign, including sentiment, most/least compelling elements. Is this changing over time? Influencer Awareness: Identify key influencers, advocates and detractors. What they are saying? Innovation: Leverage customer needs and market trends. Assess gaps in competitor offerings. Gather real-time input on innovative products/features. SIX provides organizations with multilayered insights by… Integrating social media analysis with other inputs to provide a more holistic view Complimenting and informing primary research efforts Using social media analysis for rapid, real-time feedback This disciplined, multi-phased analysis leverages best practice social mining tools and human analysts using the following steps.

  Link: Social Insight Exchange

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  Specialty Pharmacy Research

  DMD offers key insights and deeper understanding of distribution patterns for many large and expensive brands distributed through the specialty channel. With direct access to top specialty pharmacies in the US, DMD offers customized research and syndicated options to help assess and compare specialty distribution and programs. Understand how products move through specialty pharmacies Map points of influence affecting brand success Map out landscapes of specialty pharmacies regardless of type (PBM, IDN, Independent, etc.) Test possible partnership programs Understand disease state areas of focus and provided services

  Link: Specialty Pharmacy Research

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  Retail Pharmacy Research

  DMD employs a full spectrum of qualitative and quantitative methodologies to help you better understand what is going on in the pharmacy. Our connections shed insight on behaviors, trends, and influencers in pharmacy via access to detailed prescription outcomes and full-time pharmacists in any store type, size, or region. With more than 5,500 retail pharmacies maintained on our panel, it's the most connected pharmacy and pharmacist panel available. We commonly address a range of business objectives, such as: Track in-store inventory levels of brands or competitive products Determine how physicians write and the pharmacies fill any prescription Quantify drug inventory financial valuation and at-risk returns estimates Assess prescription switching, leakage, rejection incidence and causes Evaluate pharmacist/patient communications Monitor salesforce recall and messaging Address general pharmacy-related issues for brands, programs, and communications

  Link: Retail Pharmacy Research

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  Hospital Drug Research

  Using some of the industry’s premiere analytical tools and multiple query methodologies, pharmacy data are collected and analyzed to bring insights about hospital-based brands. And our proprietary panels are not dependent on a GPO alliance, providing access to nationally representative information from over 1,400 acute care hospitals. Quantify drug use by hospital department/service or indication Determine formulary status and monitor changes to formulary designations Identify shifts in market share among competitors Calculate market share by indication Forecast uptake for product/package changes Determine the impact of price adjustments

  Link: Hospital Drug Research